Founded in Germany in 1976, ASA Selection has built its reputation on clarity, balance and the belief that good design is about more than appearance. Specialising in high-quality ceramic tableware, vases and interior accessories, ASA’s collections are understated yet expressive, minimal yet rich in feeling. Their pieces embody a calm elegance that speaks to those who value authenticity and thoughtful simplicity.
Honest Forms, Quiet Elegance
ASA’s philosophy centres on design that is both beautiful and functional. From hand-finished bowls to timeless tableware and decorative ceramics, the brand creates objects that integrate naturally into everyday life.
- Tableware
- Kitchen accessories
- Home & Living
- Dining
- Bath & Wellness
- Outdoor
Minimalist ceramic design rooted in German craftsmanship and made for everyday living.
The neutral tones and clean silhouettes allow each item to blend seamlessly across styles, while their material quality ensures longevity. Every piece is made with care, using techniques that honour tradition while embracing modern standards of sustainability and durability.
What sets ASA apart is its commitment to restraint. Nothing is over-designed. Instead, the beauty lies in balance—in lines that flow effortlessly, in surfaces that invite touch, and in pieces that quietly enhance their surroundings without overpowering them.
Step into our showroom and experience the calm clarity of ASA for yourself. Let us introduce you to the subtle sophistication of this collection and help you find the ideal pieces that will bring ease and elegance to your home. At MAGAZIN, we take pride in guiding you toward designs that reflect your way of living.